Ingredients 101

 

Discover what goes into your pet's food for peace of mind.

 

BENEFIT

  • Cellulose: adds fiber for healthy digestion.
  • DHA: promotes brain development and cognitive function.
  • Glucosamine: supports joint health and mobility.
  • Inulin: supports digestive health and gut bacteria.
  • L-ascorbyl-2-polyphosphate: a stable form of vitamin C that supports immune function.
  • Tapioca: a carbohydrate source that provides energy.
  • Taurine: an essential amino acid that supports heart and eye health in cats.
  • Tocopherol: vitamin E, a fat-soluble antioxidant that supports skin and coat health and vital organ functions. Mixed tocopherols can act as a safe, plant-based preservative.
  • Tricalcium phosphate: provides calcium and phosphorus for strong bones and teeth.
  • Yeast extract: enhances flavor and provides B vitamins.

AVOID

  • Animal Digest: A chemically treated "soup" of unspecified animal parts. Lacks transparency and nutritional consistency.
  • Artificial Colors (Red 40, Yellow 5, Blue 2): Synthetic dyes linked to hyperactivity and allergies. Used only for human aesthetic preference.
  • BHA & BHT: Synthetic chemical preservatives used to extend shelf life. Linked to long-term health concerns and potential carcinogenicity.
  • Carrageenan: A thickening agent used in canned foods that has been linked to intestinal inflammation and digestive upset.
  • Corn Syrup / Sugar: Empty calories used to make low-quality food more "addictive." Leads to weight gain, dental issues, and blood sugar spikes.
  • Ethoxyquin: A preservative originally developed as a pesticide. Often hidden in fish meals and linked to liver and kidney issues.
  • Meat and Bone Meal: A low-quality, rendered "mystery" protein. Because the animal source isn't named, it is impossible to track for pets with allergies.
  • Propylene Glycol: A chemical humectant used to keep kibble chewy. It is toxic to cats and generally unhealthy for dogs.
  • Wheat Gluten: A cheap filler used to artificially "boost" protein percentages on labels without providing the amino acids found in real meat.

 

Avoid This Look For This Instead Why?
BHA/BHT Tocopherols (Vitamin E) Natural preservation vs. synthetic chemicals.
Animal Digest Named Meats (Chicken, Salmon) Specificity ensures quality and safety.
Artificial Dyes Real Food Color (Blueberries, Carrots) Pets don't need "Red 40" to enjoy a meal.

 

For a complete list of FDA recalls and withdrawals, click here.